Our JavaScript code is the preferred way to send data about activity happening on your website to Improvely quickly and easily.

However, we also provide a server-side HTTP API that you can use to perform account management tasks and to add conversion events that do not occur on your website, but can still be linked to a specific website visitor, such as recurring bills.

The HTTP API is used by making an HTTP request to a specific URL with a set parameters. The API will respond with a JSON object.

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