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Recommendation: Enable AdWords Auto-Tagging

In 2018, Google will be rolling out a new feature to all AdWords advertisers called Parallel Tracking.

Parallel Tracking is a system that will speed up page load time for visitors clicking your ads by loading your landing page and your tracking link in parallel, instead of having your tracking link redirect to your landing page.

This new change is compatible with Improvely. You will not need to make any changes to your ads or settings.


To ensure you continue to track all landing page URLs for your AdWords ads, you should ensure Auto-Tagging is enabled in your AdWords account.

This feature tags both your tracking links and your landing page URLs with an extra parameter called “gclid” that is used by analytics tools like Improvely to track details about your AdWords ad clicks.