New Metric: Converted People

We’re excited to add a powerful new metric to your dashboards and reports: converted people.

We’ve always tracked conversions, but starting today, you can separately see how many unique people converted as well. When your store’s newest customer places 3 orders the same afternoon, you’ll see all 3 conversions in the conversion column of your reports, but your converted people column will only go up by 1. This gives you a better idea of what percentage of your traffic from each ad campaign or other source is converting in addition to your other metrics like how much revenue they’ve generated.

Going forward, your conversion rate will be calculated by dividing the number of converted people by the number of people acquired from each source. As you’d expect, this new metric is available in all your dashboards and reports immediately, and plays well with the conversion goal selector and other filters available.