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Enhanced Visitor Profiles

Improvely creates a profile for every individual person that views your website. That profile keeps track of all their past visits, purchases and other activity with you. We’ve just enhanced those profiles with bigger avatars, more key metrics, and a clearer timeline of events.


You can find the profiles of your visitors by clicking on the number in the people column of any report, or using the People Explorer tool.

We’ve also upgraded our visitor labeling feature so that you can attach names and e-mails to these profiles whenever you can identify a visitor on your website — such as after someone makes a purchase or fills out a contact form. It’s as easy as including name and e-mail parameters when including the labeling code in your webpage:

<script type="text/javascript">
  label: 'dangrossman1',
  name: 'Dan Grossman',
  email: ''