Mobile Device Tracking

You asked for separate mobile device stats, and now you’ve got it. After a testing period with some of our early adopter accounts, device segmentation has now been rolled out to everyone. There is a new Device tab available in all your traffic performance reports, allowing you to drill into any ad campaign or other traffic source and see the different conversion rates and revenue generated by mobile versus desktop visitors.

We’ve applied this analysis retroactively to all your past data, so you have mobile versus desktop device stats for all traffic over all date ranges available today.