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Creating Weighted Split Tests

Turn any of your ad links into a weighted split test in a few quick clicks: When you create or edit any tracking link, click the “Run a Split Test” button and you’ll be able to provide multiple landing page URLs with custom weights. Traffic to your ad will be split among these landing pages proportional to the weights you set.


The ability to set custom weights when creating a split test has been rolled out to all accounts today. Look for the Split Test Results icon in your Tracking Link Performance report to easily see which of your landing pages is converting best.