New Settings & More: February 2013 Update
This month’s platform update brings new settings, new reports, performance improvements and more. Read on to see the changes now available in your account —
Updated Asynchronous Tracking Code
Any 3rd party scripts on your website can potentially slow down your load speed for new visitors. Last month we began testing a new, faster version of our tracking code snippet that will never slow down your site.
How? It uses something called asynchronous loading, which means your website and other scripts will continue to load in parallel while loading the Improvely script. It also means your site will never slow down in the unlikely event our servers are slow or not responding.
To take advantage of the potential speedup, you can get the latest version of the code from the Project Settings page in your account. Updating is optional — the previous version of the Improvely Code will continue to work as well.
New Control Your Attribution Model
Most analytics platforms only keep track of the last ad or link clicked before a visitor converts on your website — something called last click attribution. Improvely, on the other hand, keeps track of every interaction your visitors have with your site before reaching any of your conversion goals, and shows you these actions in People Profiles and Goal Notification mails.
You can now control which of those visits Improvely attributes conversions to in your various performance reports. You can choose between last-click, first-click, and several other options including favoring ad clicks over organic clicks. You can change your conversion attribution preference on a per-project basis from the Project Settings page of your account. Look under the Advanced Settings heading.
New Export Your Tracking Links
You can now export your tracking links to an Excel CSV file for easy reference, batch updating your ads on other sites, or import into other software. Look for the export button on your Manage Tracking Links page in the Tools menu.
New Landing Page Override
Sometimes it’s convenient to reuse a single campaign tracking link for multiple ads or landing pages without entering them separately into Improvely. You can now override the default landing page a tracking link directs clicks to through a URL parameter, lp.
For example, if your link is http://test.iljmp.com/1/banner, you can override its landing page URL setting to send all clicks to Yahoo!’s homepage by linking like so:
http://test.iljmp.com/1/banner?lp=www.yahoo.com