Dan Grossman, January 24, 2014
Turn any of your ad links into a weighted split test in a few quick clicks: When you create or edit any tracking link, click the “Run a Split Test” button and you’ll be able to provide multiple landing page URLs with custom weights. Traffic to your ad will be split among these landing pages proportional to the weights you set.
The ability to set custom weights when creating a split test has been rolled out to all accounts today. Look for the Split Test Results icon in your Tracking Link Performance report to easily see which of your landing pages is converting best.
Dan Grossman, December 5, 2013
The ability to manually add goal conversions to visitor profiles in your Improvely account is now available to all accounts. You can use the Add a Conversion button at the top of any visitor’s activity history to type-in a conversion of any type, along with revenue and optional reference information like an order number.
Record offline events like phone orders when you’re able to link that activity to a visitor on your site by IP address, username, e-mail or other label you’ve assigned, or add a website conversion that wasn’t recorded due to a shopping cart glitch.
Dan Grossman, September 30, 2013
A common question we hear when talking to new Improvely users is when to end an A/B split test of ad landing pages. While we’ve always shown you the relative conversion rates of your different landing pages, you really have to do some math to decide if you’ve run the test long enough to be confident in those numbers. This week, we added a new report to do that math for you —
The new A/B Split Test Results report quickly shows you the confidence interval for each variation’s conversion rate, the percent improvement over your baseline page, and the p-value of that improvement. If you see a significant improvement, and the p-value is below 0.05, it might be the right time to declare a winner in your test and start sending all your clicks to that landing page.
To find the new report, look for the new icon in your Tracking Links report next to any link with multiple landing pages —
This week, we also added a new currency setting, allowing you to choose what currency is displayed in reports for each of your projects. You’ll find it on the Project Settings page.
Dan Grossman, July 3, 2013
We’ve updated the Project Overview report with a new set of tabs at the top. You’ll now be able to see how many visits and conversions are arriving from your different channels at a glance, plus click the tab for a more detailed overview and historical graph.
The Improvely App for Shopify stores has been updated to include our Visitor Labeling feature automatically. Improvely’s profile of your visitors will be labeled with customer e-mails any time a visitor makes a purchase, whether you require accounts or have guest checkout enabled. Now you’ll be able to see who your top customers are, their lifetime value, and when they’re returning to your site right from inside Improvely.
Dan Grossman, May 28, 2013
Segment.io is a great tool for managing all the analytics tags on your website.
Add the Segment.io code just once, tell them which analytics services you use, and their code handles sending all the events you track (page views, sales, etc) to only the services that can handle them. No more updating your site each time you want to add or remove another analytics service!
Improvely is now an analytics provider for Segment.io users. You can sign up for free here.