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New Feature: Update Historical Costs


Improvely keeps track of the cost of all your online advertising so that you can easily see which ads are profitable and which are wasting your money. If you advertise with major networks like Google AdWords or Bing Ads, our import tools pull in your historical costs quickly and easily.

When you advertise on individual sites or niche networks, however, you have to manually tell Improvely the cost of each ad when you set up your tracking. If you didn’t know the exact cost of your ad up front, the figures in your Improvely reports could be off when your spending ended up being more or less than you estimated up front. Now, you can update your historical costs for these ads at any time, ensuring your costs are always accurately reflected.

When you edit a tracking link and change its cost per click, you’ll see a new checkbox labeled “Apply new CPC to past clicks”, and a date selection to choose which clicks to apply the new cost to. Your reports will update instantly to reflect the new CPC you’ve entered.

We hope this makes using Improvely with niche networks even more useful and enjoyable!

New Feature: Customer Notes


We’re excited to roll out a simple yet highly requested new feature today — customer notes. You can now add notes to visitor profiles in Improvely which everyone else in your organization can see. Use them to record information about leads, notes about phone calls and other relevant information you want to keep track of right alongside your customer’s online history.

To get started, go to any customer’s profile using the People Explorer tool or through a report, and click on the “Click to add notes” area in the left column. Your notes will be saved automatically as you type them.

Introducing Conversion Funnels


If you have a business, you have a funnel. That’s the set of steps a customer has to go through to convert your visitors into customers. If you’re an e-commerce store, your funnel has steps like viewing a product and adding it to a shopping cart. If you offer memberships, your funnel might extend past the signup to steps like logging in and using specific features of your service.

Whatever that funnel is, you can now start optimizing it with Improvely. The new Conversion Funnel report is here, and it makes visualizing and drilling into your funnels a snap.

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You can build a custom funnel that visualizes the steps customers in your specific business need to complete, and it’ll populate with data instantly. You don’t have to pre-define funnels before collecting data like some platforms. You’ll be able to tell at a glance where your potential customers are dropping off, and identify these holes in your funnel that need extra attention to maximize conversion.

Each step in your funnel is visualized with a column chart, with arrows showing the percentage of people from each step that completed the one following. Under the chart, you can segment your traffic by all the dimensions you’re familiar with from our other reports — channel, source, campaign, medium, ad content, referrer, landing page, keyword, device type and location.

The funnel report is a new feature available in all plans today.

Check Out All of Improvely’s Updated Reports

New Metric: Converted People


We’re excited to add a powerful new metric to your dashboards and reports: converted people.

We’ve always tracked conversions, but starting today, you can separately see how many unique people converted as well. When your store’s newest customer places 3 orders the same afternoon, you’ll see all 3 conversions in the conversion column of your reports, but your converted people column will only go up by 1. This gives you a better idea of what percentage of your traffic from each ad campaign or other source is converting in addition to your other metrics like how much revenue they’ve generated.

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Going forward, your conversion rate will be calculated by dividing the number of converted people by the number of people acquired from each source. As you’d expect, this new metric is available in all your dashboards and reports immediately, and plays well with the conversion goal selector and other filters available.

More Insights with Multiple Goal Filters


You’ve long been able to choose a conversion goal at the top of any report, getting conversion and revenue metrics specific to that goal. We’ve received many requests to select more than one goal at once so that you can see metrics for groups of conversion goals, and now you can do just that!

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Now you get all the benefit of specific conversion goals, like differentiating between signups to different mailing lists, while being able to measure the conversion rate of any traffic source to all the goals you’re interested in at once. The new goal selection box even filters long lists of goal names as you type to find those you’re interested in super quick.