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More Insights with Multiple Goal Filters

September 28, 2015

You’ve long been able to choose a conversion goal at the top of any report, getting conversion and revenue metrics specific to that goal. We’ve received many requests to select more than one goal at once so that you can see metrics for groups of conversion goals, and now you can do just that!


Now you get all the benefit of specific conversion goals, like differentiating between signups to different mailing lists, while being able to measure the conversion rate of any traffic source to all the goals you’re interested in at once. The new goal selection box even filters long lists of goal names as you type to find those you’re interested in super quick.

Improvely’s End-of-Summer Update

September 18, 2015

This week we rolled out some exciting updates to Improvely …

Enhanced Charts with Custom Metrics and Downloads

Your overview and traffic reports now include updated, customizable charts. You can choose your own metrics to display instead of only people and conversions. You can also download any chart as a spreadsheet with every metric broken out by date by clicking the download button at the top right.

Improved Tracking Link Management

We’ve gotten a lot of feedback about how difficult it could be to manage lots of tracking links for all your different ads and marketing campaigns. Because campaign tags were stuffed into narrow columns the link names and labels often got cut off. You also couldn’t easily see which landing page each of your tracking links pointed to, which can be super important to finding the right link quickly when you want to share it or clone it again.

We’ve taken that feedback to heart and completely revamped the Tracking Links report and the Manage Tracking Links pages. You can now see your whole link name, and the landing page each link points to without clicking through to another page.

You can also see all your campaign information on the management page no matter how long it is.

Fresh Paint All Round

We also took some time to improve the appearance and readability of many of the reports, with larger fonts and spacing so everything’s easier to read at a glance, and more clear navigation.

Plus, two dozen small tweaks to make your life easier, like searchable goal names in the goal selection at the top of reports, auto-generating new link names when you clone a tracking link, additional shortcuts to the most used reports, and much more.

We hope these changes make Improvely even more enjoyable to use, and more valuable to you and your clients. We’re hard at work on additional features due out this fall!

Improvely Eliminates Referrer Spam From Analytics Reports

June 24, 2015

New Referrer Spam Filters

One of the newest niches within the spamming ecosystem is “referrer spam”. The perpetrators here send out thousands of automated crawlers to visit webpages with fake “referrer” headers containing the URL of a website they want to promote, like or If you’ve noticed a constant flow of traffic in your Improvely reports and other analytics tools from sites that don’t actually link to you, it’s probably referrer spam.

We’ve been compiling a list of the worst referrer spam abusers and have used that to create a new set of filters: your metrics will no longer be skewed by fake visits from referrer spam bots, and you won’t be exposed to their advertising every time you view your organic traffic reports. Starting earlier this month, you may have noticed a steep drop-off in logged traffic from these sites.

If you know of any referral spam domains that continue to appear in your reports, please let us know so they can be added to the filter.

Updated Filter Entire IP Ranges

Earlier this year we added an IP Ignore List feature that allows you to exclude certain IP addresses from tracking, like those used by yourself and your team. Now you can also block entire IP ranges using CIDR notation.

Enhanced Visitor Profiles

February 3, 2015

Improvely creates a profile for every individual person that views your website. That profile keeps track of all their past visits, purchases and other activity with you. We’ve just enhanced those profiles with bigger avatars, more key metrics, and a clearer timeline of events.


You can find the profiles of your visitors by clicking on the number in the people column of any report, or using the People Explorer tool.

We’ve also upgraded our visitor labeling feature so that you can attach names and e-mails to these profiles whenever you can identify a visitor on your website — such as after someone makes a purchase or fills out a contact form. It’s as easy as including name and e-mail parameters when including the labeling code in your webpage:

<script type="text/javascript">
  label: 'dangrossman1',
  name: 'Dan Grossman',
  email: ''

IP Ignore List, People Explorer and More Updates for 2015

January 29, 2015

This first major update of the new year brings you several highly-requested features including an IP ignore list, a better way to identify your most valuable customers, and new ways to organize your reports. Read on to see the changes now available in your account —

New IP Ignore List

Don’t want your own visits counted in your reports? You can use the IP Ignore List to have Improvely filter out your own activity. Just add your IP, and the IP address of anyone else you’d like to ignore, to the new area on your Project Settings page.


New People Explorer

Improvely’s helping you get personal with the people who love your website. You’ll find a new People Explorer link in the Tools menu where you can sort and search through the profiles of every person who’s ever visited your site. You can use the Explorer to find your most active users, your most valuable customers, or search through activity by IP address, e-mail address and more.


This is just the first of several updates we’ll be making this year to help you learn more about your customers. Keep an eye out for an updated visitor profile layout soon!

New API Access, Managing Many Projects and New Currencies

We also recently opened up the Server-Side HTTP API for Improvely for testing by all accounts. You can use this API to programmatically create tracking links, record followup conversions such as recurring bills, and manage projects and users. This should help you to integrate Improvely better into your software workflows. The API is continually being improved and new endpoints are planned — your feedback is welcomed!

Does your agency manage lots of projects? Having a hard time finding the right one to work on in a long list at login? You can now re-organize your project list by dragging and dropping them into any order you’d like. Just click on the name of the project and move it up or down the list. Each user in your organization can organize their own list, and your changes will be reflected in the project selection dropdown in the menus as well.

Finally, we’ve added several new requested currencies for our reports, including the Kroner. If your clients do business in these currencies, you can now choose them from the Project Settings page.