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Adding To Your Click Fraud Detection Arsenal

September 4, 2014

Our click fraud detection toolbox just got a bit bigger with a brand new report — Top IPs. In addition to the monitoring we already offer, with proactive notifications when your ads are clicked multiple times in a day, you can now look for patterns across longer periods of time. If someone is trying to drain your budget by clicking your ads every day, but never often enough to pass your fraud alert threshold, you’ll now be able to spot them in the Top IPs report in your account.


Check it out now under the Reports menu in any of your projects. You’ll find all the IP addresses clicking any of your ads, or only those within specific campaigns you’re interested in, more times than your notification threshold. You can check out exactly what they’ve clicked and when, and how many devices or browsers that IP address has used to connect to your site. You’ll also see whether anyone with that IP has ever signed up or purchased something from you, and check out WHOIS information about the organization or ISP that IP belongs to.

A Crazy Deal on CrazyEgg On-Page Analytics

September 1, 2014

Improvely shows you how people got to your site and whether they converted, but what it doesn’t show you is how those people interacted with your individual webpages in-between. That’s where CrazyEgg comes in — their heat maps, scroll maps, confetti and overlay tools help you visualize the way people interact with your pages.

They show you where people click, how far down your page they read, and much more that will give you insight into what needs improvement to boost your conversion rates even further.

Improvely and CrazyEgg make a great pair — everything you need to optimize your conversion rates on-site and off. That’s why we’ve partnered with them to bring you a great deal — 3 months of CrazyEgg for free. Click here to get this deal!

Mobile Device Tracking

July 7, 2014

You asked for separate mobile device stats, and now you’ve got it. After a testing period with some of our early adopter accounts, device segmentation has now been rolled out to everyone. There is a new Device tab available in all your traffic performance reports, allowing you to drill into any ad campaign or other traffic source and see the different conversion rates and revenue generated by mobile versus desktop visitors.

Mobile Device Segmentation

We’ve applied this analysis retroactively to all your past data, so you have mobile versus desktop device stats for all traffic over all date ranges available today.

Creating Weighted Split Tests

January 24, 2014

Turn any of your ad links into a weighted split test in a few quick clicks: When you create or edit any tracking link, click the “Run a Split Test” button and you’ll be able to provide multiple landing page URLs with custom weights. Traffic to your ad will be split among these landing pages proportional to the weights you set.


The ability to set custom weights when creating a split test has been rolled out to all accounts today. Look for the Split Test Results icon in your Tracking Link Performance report to easily see which of your landing pages is converting best.

Adding Conversions to Visitor Profiles

December 5, 2013

The ability to manually add goal conversions to visitor profiles in your Improvely account is now available to all accounts. You can use the Add a Conversion button at the top of any visitor’s activity history to type-in a conversion of any type, along with revenue and optional reference information like an order number.


Record offline events like phone orders when you’re able to link that activity to a visitor on your site by IP address, username, e-mail or other label you’ve assigned, or add a website conversion that wasn’t recorded due to a shopping cart glitch.