Importing PPC Costs

Improvely estimates your advertising costs based on the CPC (Cost Per Click), Flat Fee or Monthly Fee you enter when creating tracking links for your ads.

If you advertise with pay-per-click ads on Google AdWords, Bing Ads or 7Search, you can update your costs in Improvely by importing a report from your advertising account. To start, click on Import PPC Costs in the Tools menu of your account.


Then, choose your file to import. If you want to update estimated costs in the past based on the Cost Per Click contained in your ad report, check off the Apply retroactively checkbox and choose a date range to update. If you do not check this box, the cost set for your tracking links will be updated and used to estimate the cost of future clicks on those links.

Current instructions for exporting your ad costs from Google AdWords, Bing Ads and 7Search are included on this page in your account. Here are additional images to help you locate the export buttons:

Google AdWords


Bing Ads





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