{"id":272,"date":"2016-06-24T22:35:51","date_gmt":"2016-06-25T02:35:51","guid":{"rendered":"https:\/\/www.improvely.com\/blog\/?p=272"},"modified":"2016-06-27T11:49:41","modified_gmt":"2016-06-27T15:49:41","slug":"new-metric-converted-people","status":"publish","type":"post","link":"https:\/\/www.improvely.com\/blog\/2016\/06\/24\/new-metric-converted-people\/","title":{"rendered":"New Metric: Converted People"},"content":{"rendered":"<p>We&#8217;re excited to add a powerful new metric to your dashboards and reports: <b>converted people<\/b>. <\/p>\n<p>We&#8217;ve always tracked conversions, but starting today, you can separately see how many unique people converted as well. When your store&#8217;s newest customer places 3 orders the same afternoon, you&#8217;ll see all 3 conversions in the conversion column of your reports, but your converted people column will only go up by 1. This gives you a better idea of what percentage of your traffic from each ad campaign or other source is converting in addition to your other metrics like how much revenue they&#8217;ve generated. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2016\/06\/dashboard.gif\" alt=\"dashboard\" width=\"1162\" height=\"181\" class=\"alignnone size-full wp-image-273\" \/><\/p>\n<p>Going forward, your conversion rate will be calculated by dividing the number of converted people by the number of people acquired from each source. As you&#8217;d expect, this new metric is available in all your dashboards and reports immediately, and plays well with the conversion goal selector and other filters available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re excited to add a powerful new metric to your dashboards and reports: converted people. We&#8217;ve always tracked conversions, but starting today, you can separately see how many unique people converted as well. When your store&#8217;s newest customer places 3 orders the same afternoon, you&#8217;ll see all 3 conversions in the conversion column of your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-updates"],"_links":{"self":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/comments?post=272"}],"version-history":[{"count":6,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/272\/revisions\/279"}],"wp:attachment":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/media?parent=272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/categories?post=272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/tags?post=272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}