{"id":169,"date":"2013-09-30T09:31:22","date_gmt":"2013-09-30T13:31:22","guid":{"rendered":"http:\/\/www.improvely.com\/blog\/?p=169"},"modified":"2013-09-30T09:31:22","modified_gmt":"2013-09-30T13:31:22","slug":"new-ab-test-report-per-project-currency","status":"publish","type":"post","link":"https:\/\/www.improvely.com\/blog\/2013\/09\/30\/new-ab-test-report-per-project-currency\/","title":{"rendered":"New A\/B Test Report &#038; Per-Project Currency"},"content":{"rendered":"<p>A common question we hear when talking to new Improvely users is when to end an A\/B split test of ad landing pages. While we&#8217;ve always shown you the relative conversion rates of your different landing pages, you really have to do some math to decide if you&#8217;ve run the test long enough to be confident in those numbers. This week, we added a new report to do that math for you &mdash;<\/p>\n<p><a href=\"http:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2013\/09\/blog2.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2013\/09\/blog2.png\" alt=\"\" width=\"660\" height=\"175\" class=\"alignnone size-full wp-image-172\" \/><\/a><\/p>\n<p>The new <b>A\/B Split Test Results<\/b> report quickly shows you the confidence interval for each variation&#8217;s conversion rate, the percent improvement over your baseline page, and the <a href=\"http:\/\/en.wikipedia.org\/wiki\/P-value\">p-value<\/a> of that improvement. If you see a significant improvement, and the p-value is below 0.05, it might be the right time to declare a winner in your test and start sending all your clicks to that landing page.<\/p>\n<p>To find the new report, look for the new icon in your <b>Tracking Links<\/b> report next to any link with multiple landing pages &mdash;<\/p>\n<p><a href=\"http:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2013\/09\/blog3.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2013\/09\/blog3.png\" alt=\"\" width=\"660\" height=\"175\" class=\"alignnone size-full wp-image-173\" \/><\/a><\/p>\n<p>This week, we also added a new currency setting, allowing you to choose what currency is displayed in reports for each of your projects. You&#8217;ll find it on the <b>Project Settings<\/b> page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.improvely.com\/blog\/wp-content\/uploads\/2013\/09\/blog1.png\" alt=\"\" width=\"660\" height=\"175\" class=\"alignnone size-full wp-image-170\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A common question we hear when talking to new Improvely users is when to end an A\/B split test of ad landing pages. While we&#8217;ve always shown you the relative conversion rates of your different landing pages, you really have to do some math to decide if you&#8217;ve run the test long enough to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","hentry","category-updates"],"_links":{"self":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":4,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":176,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/176"}],"wp:attachment":[{"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvely.com\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}