Tools & Analytics to Boost Your Conversion Rate
Track the visits, conversions and revenue from all your online marketing in one place
Measure Your Advertising
Track the clicks and sales from all your ads at Google AdWords, Microsoft AdCenter, Facebook and everywhere else you advertise. Improvely works with PPC, banners, text links, e-mail and every other type of online advertising.
Organic & Search Traffic Too
All your key metrics, cost and revenue reporting in one place. Easily check the performance of all your ad campaigns and other marketing efforts, along with organic and search traffic, from a single reporting dashboard. All in real-time.
Advanced Source Attribution
Improvely will tell you the source of every lead, signup or sale on your website — whether it's from one of your paid ads, social media posts, a web search or a link on another website. You'll also discover all the previous visits leading up to that conversion.
Drill deep into every dimension of your ad campaigns
Improvely shows you where your revenue and conversions are coming from so that you can spend more time on marketing that works, and stop wasting money on the ads, keywords and landing pages that don't.
Segment and filter your site traffic by any combination of over a dozen different dimensions including:
- Campaign name & content
- Medium (PPC, banner, e-mail, etc.)
- Landing page
- Matched keyword
- Search engine & search phrase
- Referring URL or domain name
- Location (country, region/state and city)
- Day of week and time of day
Testing Tools Built-In
Run A/B split tests on your landing pages without buying separate testing tools or adding more code to your website. Just create your landing pages and Improvely will automatically send a portion of your ad clicks to each — and tell you which performed the best.
E-mail & Audio Notifications
Improvely will send you an e-mail every time a conversion occurs with all the details of your new customer or lead — every ad and referring link they clicked, and every search they made before converting. Our Real-Time Spy report can notify you instantly on the web with a ring whenever a conversion occurs.
Fast, Scalable, Easy-To-Use
Improvely is web-based with no software to download. We're always online, available from any internet-connected PC, tablet or phone. Getting set up is as easy as copying and pasting some code into your website, then filling out a short form to create tracking links for your ads.
A detailed profile of every visitor to your site
Most signups and sales happen after someone has visited your site multiple times, perhaps from multiple different sources — a paid ad, then a link in an e-mail, then a web search for example.
Improvely gives you a complete picture of your conversion funnel. We build a profile of every person who visits your site — across multiple visits from organic links, web searches and paid advertising — even if they clear browser cookies.
When that person signs up or purchases something on your site, you'll get that full profile, showing every interaction leading up to the conversion.
By keeping track of unique people, you'll be able to track and improve key metrics including average lifetime value of customers who found you from different advertising sources.